Burberry Makeup launches to public
“[Burberry Beauty] is completely integrated with everything else we do with the brand and with the company,” said Christopher Bailey, Burberry’s chief creative officer. “It started because I felt that, at shows and the shoots, the whole [Burberry] attitude is epitomized through the shoes, the bags, the clothes, the accessories, but then the face was the one thing I really struggled with. When we were doing makeup, I felt like we weren’t able to get the right attitude. It was either caked-on makeup or then just the wrong colors, the wrong tones, the wrong spirit for makeup. I wanted it to be this kind of effortless elegance.”
The trench influenced the designer’s choice of makeup shades, too. “I liked the idea of taking the trenchcoat and the weather as the two things that influence and define the colors,” said Bailey. “You’ve got the naturals from the trenchcoats and from the weather you’ve got these beautiful stormy grays and stormy blues. Then, when the sun comes out, you’ve got this glow and you’ve got lighter tones, as well.”
Distribution will begin with 30 doors worldwide at select Harrods (UK), Nordstrom (US), and Lane Crawford (HK). They expect to expand distribution by an additional 30 to 40 doors by next year. Pricing for the brand will retail about the same as other high-end designer brand cosmetics. According to WWD, Burberry will be launching Burberry Beauty around July 2010. The initial launch will feature 96 units, with inspiration from the brands iconic trench coat. I am personally super excited, as Burberry is one of my favorite brands; now I can add to the whole look. I nearly died when Dolce and Gabbana did this and have been pleased thus far. Note to self; remain calm July will be here before you know it!
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