Product Junkie Inc.

 Pure DKNY

"PureDKNY speaks to the core essence of who I am and what I want to touch -- the people and children I love, and being at one with nature, It's about those little moments that bring you joy, pure and simple. Sometimes, those simple things are the hardest to find."-Donna Karan

Currently only available overseas, in Europe and Asia particularly, I am completely enchanted by Donna Karan’s new fragrance. Not only for its enticingly clean scent but for what it stands for. The scent features Vanilla from Uganda, of which part of the proceeds will benefit the women of Uganda to combat poverty and education; and the packaging from inside out are completely sustainable. The whole thing can be recycled after we’ve enjoyed its deliciousness. This is the first perfume in the DKNY family to address the issue of environmental and global issues, so hopefully its success will lead to others.

Dewdrop petal, lotus and Bulgarian rose are the first touch; blending into heart notes of exotic blossoms; finishing off with an intoxicating blend of white amber, sandalwood and vanilla. It’s a mix between a clean scent and a gourmand. Its first impression is not one of a scent named “Pure” as it has more intensity, but it dries down to a creamy, fluid softness. Its global launch began in February 2010, with an anticipated U.S launch around July 2010, but if you must try it sooner; it is currently available on some perfume sites such as become.com and valentineperume.com. Some sites are already sold out so if you want to try this before it hits the U.S market try the sites I listed, they are still available.

Photo courtesy of Dkny